• Summary

    What I bring to the table...

    Manager with five years experience spanning editorial, marketing, & communications with a passion for equipping people in the digital economy. Hyper-organized, collaborative, always learning, & a deep value for working with different people of all backgrounds.

  • Work Experience

    1776

    Marketing Manager Jan 2017 - Present

    • Develop data-driven marketing strategy & delivery across channels with audience of 100,000+ & for partners to enhance 1776 experience through cohesive, compelling narratives
    • Design content for website, email campaigns, podcasts, social media, partner campaigns, & various marketing/sales collateral for global & localized brands based on industry/audience trends & expert storytelling
    • Lead marketing & travel extensively for annual Challenge Cup program, a startup pitch competition spanning 50+ cities worldwide, to drive 3,000+ startup applications for $1 million in prizes, 7,000+ event attendees over 20 events, email campaign open rates to 41%, & 10% increase international views to website
    • Research target audiences & deliver customer & competitor analysis to advise C-suite & inform company priorities, working across sales, partnerships, product, operations, & ventures teams
    • Coordinate & execute public relations communications such as developing press lists, drafting press releases, & fielding press inquiries for 1776 & its partner campaigns
    • Report on measurable outcomes using Google Analytics, SimplyMeasured, & Pardot/Salesforce to communicate progress internally & make data-driven decisions based on audience/customer growth, engagement, & conversions

    1776

    Associate Editor Sept 2015 - Jan 2017

    • Designed & executed 1776 editorial strategy & content for its various digital channels including website, blog, email campaigns, social media, podcast, video, & visual brand assets
    • Managed editorial calendar & marketing activities with team of contributing authors, freelance writers, & interns to produce high-quality content driving audience growth & engagement
    • Created content, worked abroad for three months, & led media production for Challenge Cup & Challenge Festival, two annual, global-scale events for startups to win over $1 million in potential prizes

    Healthline Networks, Inc,

    Content Outreach Specialist (Freelance) Aug 2015 - Nov 2015

    • Wrote blog posts about various health topics for third-party publishers to increase Healthline Networks' online reach
    • Researched audiences & health publishers to strategize post placements based on domain authority & engagement

    InvestorPlace Media

    Assistant Editor July 2014 - July 2015

    • Managed freelance writers & syndicate partners to curate & assign content as well as provide feedback
    • Reviewed articles about stock-picking, income investing, options trading, market outlooks, retirement, exchange-traded funds, & economic news
    • Optimized articles in WordPress for digital publishing & findability
    • Analyzed website & article performance data with Google Analytics to make strategic decisions regarding website content, SEO, & reader engagement
    • Ghostwrote articles for technical financial analysis experts
    • Kept abreast of latest financial developments & trends while also continuing finance education

    Kirkland & Ellis LLP

    White Collar/International Trade Paralegal July 2012 - July 2014

    • Supported White Collar & International Trade attorneys with cases involving FCPA, OFAC, & SEC issues/investigations
    • Conducted legal research, due diligence, & World Check screening for international trade laws, import/export regulations, & sanctions issues
    • Managed cases through the general litigation process including fact development & data analysis; cite checking pleadings; & document collections, reviews, productions, & filings
    • Prepared background research & presentations for client and government agency meetings
    • Represented the practice at NCITD conferences & followed international trade news, trends, & developments

    University of Virginia Athletics Media Office

    Media Relations Intern Oct 2008 - Oct 2010

    • Authored previews for games, meets, & programs as well as event summaries & sports articles
    • Updated statistics for various sports teams
    • Coordinated arrangements for visiting media such as ESPN & local networks
    • Engaged in & transcribed post-game press conferences
  • Relevant Skills

    There's more where that came from

    Language

    Spanish
    Movie Quotes

    Data Analysis

    Google Analytics
    Pardot & Salesforce

    SimplyMeasured

    TrackMaven

    Content Creation

    Ghostwriting & Blogging

    Social Media
    Video Storyboarding

    Podcast Recording

    Digital Publishing

    WordPress
    SEO/Google AdWords

    Photoshop/InDesign

    Audio Software & Soundcloud

    PR/Distribution

    Media Relations/Outreach

    Social Media Campaigns

    Syndicate Partnerships
    Email Marketing/Automation

    Under Pressure

    "No pressure, no diamonds."

    -Thomas Carlyle

  • Education

    University of Virginia

    Foreign Affairs and Spanish, Bachelor of Arts (BA) 2008 - 2012

  • WHAT I BELIEVE IN

    "You do not merely want to be considered just the best of the best. You want to be considered the only ones who do what you do. "

    - Jerry Garcia

  • Connectedness

    Email

    LinkedIn

    Washington D.C. Metro Area

  • I'd love to hear from you!