• Summary

    What I bring to the table...

    Director with six years experience spanning marketing, communications, & editorial. Hyper-organized, collaborative, always learning, & a deep value for working with different people of all backgrounds.

  • Work Experience

    Morning Consult

    Director of Marketing Dec 2018 - Present

    • Deliver excellent campaigns driving brand awareness & lead generation
    • Develop marketing strategy to communicate & grow Morning Consult’s brand internally & externally 
    • Market Morning Consult products & services while working across teams to improve the client experience
    • Build upon customer, market, & competitor research to further define customer personas & competitive advantage

    Morning Consult

    Content Manager Sept 2017 - Nov 2018

    • Led content projects for client services team 
    • Developed Morning Consult content that guide clients through custom survey research products & services 
    • Collaborated across teams to deliver excellent content & campaigns

    1776

    Marketing Manager Jan 2017 - Sept 2017

    • Developed data-driven marketing strategy & delivery across channels with audience of 100,000+ & for partners to enhance 1776 experience through cohesive, compelling narratives
    • Designed content for website, email campaigns, podcasts, social media, partner campaigns, & various marketing/sales collateral for global & localized brands based on industry/audience trends & expert storytelling
    • Led marketing & travel extensively for annual Challenge Cup program, a startup pitch competition spanning 50+ cities worldwide, to drive 3,000+ startup applications for $1 million in prizes, 7,000+ event attendees over 20 events, email campaign open rates to 41%, & 10% increase international views to website
    • Researched target audiences & delivered customer & competitor analysis to advise C-suite & inform company priorities, working across sales, partnerships, product, operations, & ventures teams
    • Coordinated & executed public relations communications such as developing press lists, drafting press releases, & fielding press inquiries for 1776 & its partner campaigns
    • Reported on measurable outcomes using Google Analytics, SimplyMeasured, & Pardot/Salesforce to communicate progress internally & make data-driven decisions based on audience/customer growth, engagement, & conversions

    1776

    Associate Editor Sept 2015 - Dec 2017

    • Designed & executed 1776 editorial strategy & content for its various digital channels including website, blog, email campaigns, social media, podcast, video, & visual brand assets
    • Managed editorial calendar & marketing activities with team of contributing authors, freelance writers, & interns to produce high-quality content driving audience growth & engagement
    • Created content, worked abroad for three months, & led media production for Challenge Cup & Challenge Festival, two annual, global-scale events for startups to win over $1 million in potential prizes

    InvestorPlace Media

    Assistant Editor July 2014 - July 2015

    • Managed freelance writers & syndicate partners to curate & assign content as well as provide feedback
    • Reviewed articles about stock-picking, income investing, options trading, market outlooks, retirement, exchange-traded funds, & economic news
    • Analyzed website & article performance data with Google Analytics to make strategic decisions regarding website content, SEO, & reader engagement
    • Ghostwrote articles for technical financial analysis experts
    • Studied latest financial developments & trends while also continuing finance education

    Kirkland & Ellis LLP

    White Collar/International Trade Paralegal July 2012 - July 2014

    • Supported White Collar & International Trade attorneys with cases involving FCPA, OFAC, & SEC issues/investigations
    • Conducted legal research, due diligence, & World Check screening for international trade laws, import/export regulations, & sanctions issues
    • Managed cases through the general litigation process including fact development & data analysis; cite checking pleadings; & document collections, reviews, productions, & filings
    • Prepared background research & presentations for client & government agency meetings
    • Represented the practice at NCITD conferences & followed international trade news, trends, & developments

    University of Virginia Athletics Media Office

    Media Relations Intern Oct 2008 - Oct 2010

    • Authored previews for games, meets, & programs as well as event summaries & sports articles
    • Updated statistics for various sports teams
    • Coordinated arrangements for visiting media such as ESPN & local networks
    • Engaged in & transcribed post-game press conferences
  • Relevant Skills

    There's more where that came from

    Languages

    Spanish
    Movie Quotes

    Data Analysis

    Google Analytics
    Salesforce

    TrackMaven

    SimplyMeasured

    Sprout

    Content Creation

    Website Design
    Email Marketing

    Social Media

    Product Writing

    Podcasts

    Video & Webinars

    Press Releases

    SEO/Keyword Strategy

    Tools

    Salesforce Marketing Cloud, Pardot

    WordPress
    Google AdWords

    Zoom Webinars

    Photoshop/InDesign

    Cision

    Keynote & Prezi

    GarageBand Audio Recorder

    Screencast-O-Matic

     

  • Education

    University of Virginia

    Foreign Affairs & Spanish, Bachelor of Arts (BA)

  • WHAT I BELIEVE IN

    "You do not merely want to be considered just the best of the best.

    You want to be considered the only ones who do what you do. "

    - Jerry Garcia

  • Connectedness

    Email

    LinkedIn

    Twitter

    Washington D.C. Metro Area

  • I'd love to hear from you